![]() ![]() ![]() Users who print also spend more in the app.After a year of watching what people order, PicCollage has trimmed its online orders down to just phone cases, which are the most popular product and yield the highest profit margin. Users who got in the habit of printing, ordered several times more products. PicCollage was concerned that adding home printing might cannibalize the demand for “print-and-ship” products, but just the opposite occurred. Delivery was through the mail and took several days. Best margin: phone cases.īefore the Home Print button was added, PicCollage was set up to sell photo merchandise (big prints, posters, photo mugs, and the like) through a company named Kite. That size accounts for just a fraction on Android, whose users mostly print 4-by-6 inch or full page (8.5-by-11 inches in North America A4 in Europe.) Nearly half the photos printed by iPhone users are on 5-by-7-inch paper. Paper size varies significantly between iOS and Android. Now any developer - Android or iOS - can easily add a PRINT button to their app.) (Editor's note: The Mobile Print SDK was deprecated in 2017 when the Android Oreo operating system was released with a built-in print service. Mobile printing from Android devices was just 3 percent. For PicCollage, 97 percent of prints came from iOS devices. The HP Mobile Print SDK (now deprecated) worked for both iOS and Android. Android’s initial flavors made printing challenging. PicCollage recently launched a teacher ambassador program with a dozen teachers to learn how PicCollage can be used in education.Īpple made it easy to print. However, almost 400,000 collages (roughly 1,000 a day) are printed on HP Laserjets, which are usually installed in offices and schools. ![]() The common wisdom is that photo printing is done at home. The surprise came when printing peaked in the middle of the week. Print during the week.Įvery weekend, PicCollage servers light up as users take millions of photos and turn them into collages. On the eve of Valentine’s Day this year, PicCollage set a new daily record with almost 20,000 prints. Valentine’s Day, Thanksgiving and Mother’s Day. There are spikes leading up to the holiday season and other photo-heavy occasions such as St. PicCollage has learned that home printing is seasonal – low in the summer and high during the school year. At the start of 2017, PicCollage users are home printing photos and collages at a rate of about 10,000 prints a day – nearly 4 million prints a year. When PicCollage made the button visible on the first level of the share menu, printing almost doubled. Nevertheless 1,800 users discovered it and hit print on the first day. At first, the Print at Home button was hidden on a second-level page. In 2015, PicCollage already had an e-commerce system for ordering photo prints, phone cases, and posters through the app, with delivery by mail. The biggest surprise was the immediate demand for at-home printing. With more than a year of printing behind her, Chen shared some of PicCollage’s findings, insights, and surprises: We make it easy for you to print out your collage and hold it in your hand, give it to your dad for Father’s Day, or stick it on your refrigerator.” We see teachers, artists and scrapbookers using it in ways we never thought about before. PicCollage is a place where you can unleash your creativity. PicCollage isn’t just an app that lets you combine five photos and share it on Instagram. The trend toward ‘digital photo fatigue’ indicates that people want to see their pictures in real life, too – not just on their screens. “Since we added home printing a year and a half ago, we have a newfound appreciation for physical collaging and printouts.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |